The *Reverse Buyer-Seller Meet (RBSM)* will capitalise on the South’s export leadership—particularly in seafood from coastal Andhra Pradesh and Tamil Nadu, spices from Kerala, coffee from Karnataka, and processed foods from across the region. International buyers will be aligned with region-specific product categories, enabling targeted engagements with exporters. This will support businesses in scaling exports, diversifying markets, and meeting evolving global requirements in traceability, sustainability, and quality standards.